September 7, 2021 Partnerships

BetMGM partners with TAPPP on retail gift cards


Companies said new product will allow US players to have account-funding options.

BetMGM, a sports betting and digital gaming operator, on Tuesday said it has reached a partnership with TAPPP, a provider of payment options, to make BetMGM gift cards available at major convenience and grocery retail chains in select US states offering legal sports betting.

BetMGM gift cards now are available in $25 and $50 denominations in eight states at more than 6,000 locations across the US.

“One of the biggest pieces of feedback we get from our customers is that they want a simple and convenient way to fund their accounts,” Maria Tomlinson, head of payments at BetMGM, said in a statement. “Just in time for the start of football season, we are thrilled to introduce an option for players to quickly and securely fund their BetMGM accounts, while avoiding deposit failures.”

Sandy Agarwal, TAPPP’s founder and CEO, added, “BetMGM is synonymous with sports betting and now will be ubiquitous in some of the largest retailers across the US.They are the perfect partner in our journey to make sports betting and online gaming more accessible. Expanding the available funding options for sports bettors, along with providing the ability to share in the BetMGM experience through gifting, perfectly aligns with TAPPP’s mission, to create more access and engagement for fans.”

Born out of a partnership between MGM Resorts International and Entain, BetMGM has exclusive access to all of MGM’s US land-based and online sports betting, major tournament poker and online gaming businesses. Utilizing Entain’s US-licensed technology, BetMGM offers sports betting and online gaming via brands including BetMGM, Borgata Casino, Party Casino and PartyPoker.

Founded in 2018, BetMGM is headquartered in New Jersey.

Headquartered in New York City, TAPPP strives to make it easy for consumers to access sports content and bet by unlocking multiple payment options. TAPPP says it has made MLB and NFL streaming products available across the largest physical and digital retailers in the US, and now it is now extending those payment options for sports betting, making it safer and easier for millions of customers to top up their accounts using cash.

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