Entertainment and gaming brand Mohegan Gaming & Entertainment has this week announced the appointment of Christie St. Martin as vice president of online marketing. St. Martin will be tasked with leading Mohegan Gaming’s igaming marketing strategy as well as helping to direct the organization's growing marketing team.
Christie’s main role will be leading the creative marketing strategy in order drive guest acquisition. She will also focus on managing and leading marketing operations for digital gaming products, as well as grow a CRM team.
St. Martin will report to Rich Roberts, president of Mohegan Digital.
"We're confident that Christie St. Martin's exceptional background in the digital gaming industry will positively impact our innovative expansion efforts and brand development in the digital frontier," said Ray Pineault, president and CEO of Mohegan Gaming & Entertainment. "MGE has always focused on providing our customers with cutting-edge technologies and having a strong marketing team is key to creating an unparalleled experience for guests both on property and online."
Previously, Christie served as the CCO of Queens.gg, an all female gaming and lifestyle company that aims to help women build careers in content creation and streaming throughout the esports and gaming industry. She has also served as CEO of Gamers.Vote, a nonpartisan, non-profit, pro-democracy organization that encourages and supports gamers to get involved in politics.
This news follows a number of key appointments throughout the company. As previously reported by Gaming America, earlier this month Mohegan announced the appointment of Kim Cowan as vice president of talent management and Naketrice Snow as director of corporate employee and guest experience.
MGE owns and operates resorts throughout North America including Connecticut, New Jersey, Washington, Pennsylvania, Niagara Falls, Canada, and Las Vegas. The company also has properties in Northern Asia.
