Sportradar, FanDuel extend partnership through 2028
Sportradar will supply FanDuel with data, odds for US sports.
Sportradar and FanDuel Group on Thursdayunveiled an extension of their existing partnership, which makes Sportradar the data or odds supplier for US sports to FanDuel Group, through 2028.
Sportradar, a global provider of sports betting and entertainment products and services, said the deal reinforces its status as the preferred data and odds supplier for US sports, including the NBA, MLB, and the NHL, in the American market.
FanDuel Group has a portfolio of brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust, and TVG. FanDuel Group has a presence across 50 states and more than 12 million customers.
Under the terms of the agreement, terms of which were not disclosed, Sportradar will provide FanDuel Sportsbook with access to a suite of betting products, including pre-match betting services, live betting services, and betting entertainment tools, which include live match trackers and betting widgets.
Sportradar said these products and services will play a critical role in aiding FanDuel’s growth within a US sports betting landscape poised to expand significantly over the next several years.
FanDuel said the expanded partnership with Sportradar will enhance the in-play betting experience for FanDuel Sportsbook customers. In-play betting is close to 50% of the FanDuel Sportsbook’s handle, with the most popular markets being moneyline and spread.
According to FanDuel, the popularity of in-play wagering means the FanDuel Sportsbook has become a second screen for sports fans in the arena, stadium, sportsbook or living room. The company said Sportradar’s portfolio of products and services will support its evolution and future growth.
“Both Sportradar and FanDuel have established positions through investment in innovation and products and services, and this expanded agreement enables us to work together to further evolve FanDuel’s offering, particularly in areas such as in-play betting,” Carsten Koerl, Global CEO, Sportradar, said in a statement. “We are looking forward to deeper integration with the FanDuel team to continue building on the success we have had together thus far.”
Niall Connell, sportsbook general manager at FanDuel Group, added, “Low latency live data is the essential fuel for our proprietary trading models to deliver a quality in-play betting experience to our customers. Sportradar’s data powers our in-house models, allowing us to offer a large number of in-game betting markets. It is the collaborative nature of our partnership that will evolve FanDuel’s in-play product offering in the years to come.”
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