August 12, 2021 Online, Land Based, Partnerships

MaximBet, White Mountain Apache Tribe pursue betting license in Arizona


If successful, operator will be in five US states.

ZK International Group Co., Ltd., on Thursday said its portfolio company, MaximBet, has partnered with the White Mountain Apache Tribe to apply for an online sports betting license in Arizona.

As reported by Gaming America, the Grand Canyon State recently finalized rules to allow sportsbooks to accept wagers beginning September 9, the opening night of the 2021 NFL season.

The White Mountain Apache Tribe and MaximBet on Thursday said they have jointly applied to the Arizona Department of Gaming to secure licensure. The tribe owns and operates the Hon-Dah Resort Casino in Pinetop, Arizona.

If the tribe’s license application is successful, MaximBet said it will launch quickly in Arizona. The lifestyle sports betting brand also is launching in Colorado in September, followed by Iowa, Indiana and New Jersey, subject to regulatory approvals.

MaximBet said it will offer promotions and odds boosts for fans betting in Arizona.

“We are thrilled to partner with the White Mountain Apache Tribe to bring MaximBet and the renowned Maxim lifestyle experience to Arizona,” Daniel Graetzer, CEO of MaximBet, said in a statement. “With some of the best sporting teams in the country and a highly engaged sports community, we are confident Arizona will be drawn to our consumer-friendly app, world-class customer service, and the incredible live events we are planning for the state.”

Brent Kurth, general manager of Hon-Dah ResortCasino, added, “The White Mountain Apache Tribe is excited to be partnered with Carousel Group, MaximBet, and their leadership to launch an exciting and unique sports betting product for Arizonans. This partnership will unlock a very important new revenue stream and is critical to the economic future of the tribe and its 17,000 members.”

Jiancong Huang, chairman and CEO of ZK International, stated, “We are extremely excited about this partnership of MaximBet in the state of Arizona, which comes on the heels of a growing capital market for online sports betting companies. We continue to support MaximBet with all their efforts, and today’s partnership with the White Mountain Apache Tribe, is a testament of MaximBet’s commitment in building shareholder value for all stakeholders."

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