PointsBet signs Notah Begay III as global golf ambassador
Only Native American on PGA Tour will drive company’s diversity programs.
PointsBet on Wednesday said it has agreed to a long-term collaboration with Notah Begay III and the golfer’s NB3 Foundation.
The global online gaming operator said in a statement Begay will serve as a “critical link” to PointsBet partners NBC Sports and Golf Channel, and will “provide essential support” to PointsBet’s diversity initiatives and its work with tribal communities.
Begay is a four-time PGA Tour winner and current analyst for NBC Sports and Golf Channel. He is the only full-blooded Native American to play on the PGA Tour.
The company said Begay will become a PointsBet ambassador as it works to become the preferred sportsbook of golf bettors.
In addition, the company said Begay will serve as an “expert voice” for the sportsbook’s golf offerings, create unique digital content for fans and provide exclusive opportunities for PointsBet customers.
PointsBet’s current golf partnerships include the PGA Tour, GolfNow, GolfPass, NBC Sports’ Predictor free-to-play platform, the Rocket Mortgage Classic, the TPC Colorado Championship at Heron Lakes, and local golf associations in several states.
The operator also will partner with Begay’s NB3 Foundation, which PointsBet said will provide the company with a “unique opportunity to make a tangible impact on Native American communities across the country.”
“The NB3 Foundation is changing the lives of Native American children by supporting and funding Indigenous-driven, culturally centered programs that establish a clear pathway for Native children to live healthy and active lives,” the company said in a statement.
PointsBet and Begay said they will work together on practices to protect the integrity of the game of golf. As the official, exclusive sports betting partner of NBC Sports, PointsBet said it will utilize the media giant’s premium television and digital assets tied to promote the PointsBet brand. As part of the relationship, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events.
“We at PointsBet are thrilled to partner with Notah and continue to build upon our expertise in the game of golf,” said Johnny Aitken, CEO of PointsBet USA. “Notah’s incredible knowledge of the game and his unique relationships across the country will serve our company and our customers. This partnership also provides PointsBet with a genuine connection to the NB3 Foundation and ensures we are playing an appropriate role in the communities in which we operate.”
Begay added, “It is great excitement and anticipation that I pursue this new venture in collaboration with PointsBet. I look forward to standing alongside a company that truly understands the unique and intrinsic values of golf but also recognizes the importance of community. Creating new opportunities and making an impact in the communities we serve will be the benchmark of our team.”
Begay graduated from Stanford University in 1995 and became just the third player in the history of professional golf to shoot a 59 in a PGA Tour sanctioned event.
Originally founded in Australia, PointsBet has expanded its US footprint to the sports betting markets of Colorado, Illinois, Indiana, Iowa, Michigan, and New Jersey.
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