Announced this week in a press release, Australia- based sports betting platform PointsBet has appointed former NFL quarterback Drew Brees as a global brand ambassador.
Bree’s, who recently agreed a broadcasting deal with NBC Sports, PointsBet’s official betting partner, will star in and produce original content for the sports betting platform. This content will consist of educational sports betting videos and commentary work.
The Hall of Famer will also host events and take part in marketing campaigns.
From the agreement, Brees will receive 202,940 fully paid ordinary PointsBet shares. These shares will be in a holding lock and released in equal proportions over three years.
Speaking on his decision to sign with PointsBet, Brees said: "I am excited to team up with PointsBet, a leader in the future of sports entertainment built off elite technology. Sports betting is growing across the country and will positively impact sports engagement, and I am proud to be at the forefront alongside PointsBet and NBC Sports."
Launched in 2019, PointsBet is Australia's fastest- growing sportsbook and has been similarly expanding throughout the United States. The company is licensed to operate in states such as New Jersey, Iowa, Illinois, Colorado, amongst others.
“Today is a massive day for our company as we welcome the legendary Drew Brees into the PointsBet family,” said Johnny Aitken, PointsBet USA CEO.
He went on to say: “Drew is renowned for his tireless work ethic and achieved great success in his career regardless of the obstacles in front of him. He possesses the scrappy, well-prepared challenger, win-at-all-costs mentality that embodies PointsBet’s DNA.
“ We look forward to collaborating for years to come and integrating Drew across our portfolio of brand channels, including linear and digital content, while unlocking unique ways to jointly weave PointsBet into greater sports and sports betting narratives.”
