PlayStar Casino has secured market access in Pennsylvania after entering into a multi-year deal with Caesars Entertainment.
According to PlayStar, the addition of the state will double the online casino brand’s total addressable market by way of population and gross gaming revenue. It is expected to launch in Pennsylvania in Q2 next year, subject to regulatory approval.
PlayStar is set to make its US market debut in New Jersey later this year, with the casino brand noting that the market entry in Pennsylvania will allow it to “capitalise on the spill-over effect from its branding and marketing activity in the Garden State, with local campaigns also planned.”
“We are thrilled to have secured market access in Pennsylvania through this multi-year deal with Caesars, allowing us to double our addressable market,” said Adam Noble, Co-Founder and Chief Business Development Officer at PlayStar Casino.
“This is the second market access deal we have secured after announcing our entry into New Jersey earlier in the year, and we will continue to seek such partnerships as we expand the PlayStar Casino brand.”
“We are looking forward to working through the regulatory process with the Pennsylvanian Gaming Control Board and, all going well, look forward to launching to players in Pennsylvania in the first half of next year.”
