Hilton doubles down on Las Vegas

Hotel operator has ramped up its presence in Glitter Gulch, returning to The Strip.

When Resorts World Las Vegas opens next week, it will mark a return to the Las Vegas Strip by one of the largest hotel operators in the world.

Hilton on Friday said it has nearly doubled its footprint in Las Vegas over the past three years, adding it is poised to support continued recovery of travel with more than 30 hotels and 11,000 rooms across 12 brands in the market by the end of 2021.

According to a recent study by Hilton, nearly 25% of Americans surveyed ranked Las Vegas at the top of their must-visit destinations.

The company recently opened its Curio Collection by Hilton at Virgin Hotels Las Vegas, and it has a partnership in place with Genting Group to operate three hotel brands at Resorts World Las Vegas, which opens its doors June 24.

Resorts World LV is the first ground-up resort development on the Las Vegas Strip in more than a decade. The $4.3 billion development integrates the largest Conrad Hotels & Resorts property in the world, one of the first LXR Hotels & Resorts locations in the US, and a marquee Hilton Hotels & Resorts hotel, each offering its own dedicated entrance, lobby and distinct accommodations.

Hilton said Resorts World LV will be Hilton’s largest property globally, with 3,500 guest rooms and suites. And with its opening, Conrad and LXR will join Waldorf Astoria in the market to make Las Vegas the only US destination housing all three of Hilton’s luxury brands.

The hotel operations at Resorts World LV will be the largest multi-brand deal in Hilton’s history, the company said.

Hilton has committed to continue its expansion in the Vegas market with the planned opening of seven hotels and nearly 4,000 rooms across five brands, which will increase its footprint by more than 50% by 2023. This adds to the company’s development pipeline of more than 2,570 hotels around the world and 105 new hotels totaling more than 16,500 rooms opened in the first quarter, along with achieving net unit growth of 5.8%.

Hilton also noted it has a storied history in Las Vegas with the former Las Vegas Hilton, once the largest hotel in the world and among the city’s most iconic. The hotel made Hilton the first New York Stock Exchange-listed company to enter the domestic gaming business in 1970 and the first hospitality company to have residency for top stars, as it hosted notable entertainers including Elvis Presley for long runs.

“Hilton helped create the Las Vegas we know today. The entertainment capital of the world grew as we invested in unparalleled hotels, dining, entertainment and design,” Hilton president and CEO Chris Nassetta said in a statement. “Las Vegas has been an especially bright spot in our global growth strategy, and we are excited to open thousands of rooms there just as people begin traveling again.”

Michael Bartlett

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