It’s been confirmed that The American Gaming Association (AGA), along with partner Reed Exhibitions, has formally announced plans to proceed with Global Gaming Expo (G2E) 2021 as an in-person event combined with virtual elements from October 4–7at the Sands Expo in Las Vegas.
Following in-person events being postponed due to the coronavirus pandemic, G2E is coordinating with the Sands Expo & Convention Center, federal, state and local authorities and partners to safely bring together again the global gaming industry for the first time since 2019.
“For over 20 years, G2E has been the leader in uniting the global gaming community and we are beyond thrilled to come together this October for the industry’s hallmark event,” said Korbi Carrison, G2E event director.
Today’s announcement comes as Clark County today lifted all capacity restrictions, and the gaming industry is experiencing marked momentum. According to the AGA, Q1 2021 commercial gaming revenue tied for the highest-grossing quarter ever at $11B, affirming consumer demand for a sector hit particularly hard by the pandemic.
“We can’t wait to bring the industry back together in Las Vegas for G2E 2021,” said Meredith Pallante, AGA vice president of global events. “The industry has shown tremendous resilience throughout the pandemic and being able to gather together again will be another great milestone in our strong recovery.”
In May, G2E show management fielded a research study to key G2E stakeholders to better understand the impact of Covid-19 on their business, their evolving mindset and objectives, and their plans for attending G2E 2021. The survey found a strong desire for an in-person G2E to purchase new products. More than 8-in-10 said they were either very or somewhat likely to attend the show if it is held in Las Vegas, and when asked about how important attending G2E was in terms of their organization’s overall business, 93% of respondents said they either had a strong or moderate need for being at G2E in person.
G2E’s health and safety guidelines continue to be enhanced and updated with learnings from events and new guidelines provided by state and local officials in Nevada and Sands Expo. Additional G2E-specific safety plans and official regulations will continue to be added as they become available.
G2E event organizers will continue to provide regular updates on the planning process and resources for G2E 2021.