Sporttrade, a Philadelphia-based sports betting platform, on Tuesday launched sporttrade.com, which the company said offers a different perspective to sports wagering.
The company said it plans to launch an iOS app in New Jersey in the third quarter of this year.
Alex Kane, founder and CEO of Sporttrade, said the company uses stock exchange technology and processes, and applies them to sports betting.
According to Kane, the goal is to enhance and democratize the sports betting industry.
Sporttrade will allow participants to trade sporting events as they trade stocks, which Kane asserted will bring a fairer, more efficient and engaging customer experience.
“Our mission is to elevate the sports betting industry, and truly provide an all-inclusive platform designed for the customer,” Kane said in a statement. “For two decades, retail customers have benefited immensely from unprecedented innovation in equity trading. Sporttrade was created to bring those same great benefits to sports betting, including increased efficiency, real transparency and better pricing.”
Sporttrade the company was established in 2019; Sporttrade.com was designed by Philadelphia-based design firm Armor.
The company said the sports betting exchange will provide visitors with the opportunity to receive launch notifications, access unique platform features such as “always on” in-play trading, the ability to trade in and out of bets at anytime, and provide FAQs to help members join and educate themselves.