Chalkline, MetaBet ink product partnership


Gaming software suppliers will connect bettors with real-time experiences.

Chalkline and MetaBet on Monday said they have formed a partnership to offer their complementary sports betting acquisition and retention products to media companies and operators. 

The two gaming industry software suppliers said in a statement they will collaborate on product integrations designed to “connect bettors with real-time experiences that incorporate in-play odds, contextual content tools and localized freeplay games.”

MetaBet works with sports media companies such as SB Nation and betting industry broadcasters such as VSiN. The company said its marketing automation tools include interactive bet calculators and intelligent hyperlinking designed to increase engagement and drive revenue for its publishing partners.

Chalkline, formerly Chalkline Sports, is an independent provider of freeplay and real money games for operators and media companies via its BettorGames platform. It has offices in Nashville, London and Johannesburg.

In 2020, Chalkline delivered more than 8,000 unique games to some five million players worldwide.

MetaBet and Chalkline said they have begun servicing clients such as the Chive Media Group with engagement tools and conversion products that deep-link to individual operator events and database-building games tailored to individual users.

Benn Gurton, managing director of MetaBet, said, “As MetaBet helps companies integrate betting-related products, we continually are looking to implement tools that will drive audience engagement and interaction. Partnering with Chalkline’s scalable freeplay games adds another dimension to the value we deliver for media clients and operators.” 

Daniel Kustelski, CEO of Chalkline (pictured), added, “As Chalkline turns five today, I can say sports betting and online gaming in the United States are at the most exciting point that we have seen. We are excited to work with the team at MetaBet. They fundamentally understand the opportunity ahead, and have a terrific and complementary product platform for operators and media companies alike.”

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