Hard Rock Hotels to add destinations in Brazil
Global resorts and casino brand will build eight properties, owned by Brazilian developer VCI SA.
Hard Rock Hotels on Monday unveiled plans for development of eight hotels with approximately 3,000 rooms in several key cities throughout Brazil.
The new hotels are slated to be constructed in Sao Paulo, Fortaleza, Ilha de Sol, Campos do Jordão, Foz do Iguaçu, Jericoacoara, Natal and Recife.
The properties will be managed by the Hard Rock Hotel brand, but developed and owned by Brazil-based real estate developer VCI SA.
The hotels will be built over the next eight years, with three projects already under construction. Sao Paulo, Fortaleza and the first phase of Ilha de Sol are anticipated for 2022.
Recife, Natal and the second phase of Ilha de Sol are anticipated to be complete in 2024, with Foz de Iguaçu scheduled for 2025, Campos do Jordão in 2027 and Jericoacoara in 2028.
The Brazilian Hard Rock Hotels will “showcase the country’s vibrant, energetic and artistic culture through locally inspired design and live music experiences,” Hard Rock said in a statement.
The design elements for each property will differ, the company said, adding that interior design companies are working to procure unique pieces to showcase in the properties. In conjunction with the interior design features, Hard Rock is actively sourcing authentic memorabilia from celebrated Brazilian artists to be featured in its collection of more than 86,000 pieces.
The development of eight new Hard Rock Hotels will create anywhere from hundreds to thousands of jobs in the area and is expected to stimulate local economies by boosting tourism, the company said.
Todd Hricko, SVP of hotel development at Hard Rock Hotels, said the addition of these properties under its hospitality portfolio marks the continued international expansion of the brand with an increased emphasis on prime South American locations.
“Brazil is poised to step up as a headlining performer on the world stage of travel destinations, with 10 Hard Rock Hotels slated for development in collaboration with three different partners, VCI SA being the largest of the three,” Hricko said. “This announcement exemplifies great strides for Hard Rock’s continued global growth, and throughout Brazil specifically, for years to come.”
Samuel Sicchierolli, VCI SA president and chairman, added, “We are incredibly excited to be working in collaboration with Hard Rock to see the brand come to life in a new country. The next eight years will signify a new era for Hard Rock, and we are honored to be able to assist in the development process.”
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