FanDuel and Captain Morgan on Thursday unveiled the Captain Morgan Soccer Pick ‘Em contest series.
The two companies didn’t name Major League Soccer, which kicked off its 2021 season last weekend, but they did say the contest was tied to the United States and Canada’s top-flight professional soccer league that is just getting underway, so the implication was clear.
On Saturdays and other designated days during the 2021 MLS regular season and postseason, the contest will offer fans 21 and older the chance to win cash prizes by making predictions about the day’s matches.Prizes will be awarded each week in the form of a deposit to a FanDuel account, the companies said.
Alyssa Zeleznik, VP of sponsorship and advertising sales for FanDuel, said in a statement, “Enthusiasm for the game of soccer in America is at an all-time high, and we are so excited to be working with Captain Morgan as our first soccer partner ahead of what will undoubtedly be a season to remember. We are fully aligned with Captain Morgan in that we both strive to give fans a fun and engaging way to enhance their viewing experience, and we can’t wait to get this season going with the Captain Morgan Soccer Pick ‘Em.”
Sam Salameh, VP Captain Morgan, added, “All of us at Captain Morgan have been looking forward to this season for several months now, and we know there are millions of soccer fans out there who are as eager as we are to see teams back in action at their home stadiums once again. We know soccer fans are some of the most passionate in all of sports, and we can’t wait to help fuel that passion. We are so thrilled to have found a partner in FanDuel that will help us offer fans new ways to consume and engage with the game we all love this season.”
