Everi Digital inks new deal with BCLC
Game developer will provide slot content for Canada’s PlayNow.com online casino.
Everi Digital, the online gaming division of Everi Holdings, Inc., on Monday said it has signed a new contract with the British Columbia Lottery Commission to provide online slot content on BCLC’s PlayNow.com online casino.
Everi is a provider of land-based and digital casino gaming content, financial technology, and player loyalty solutions.
Under terms of the deal, Everi Digital is the third slot content supplier to provide BCLC with both online and land-based slot games.
The company said it will be the largest provider of three-reel stepper products on PlayNow.com.
Everi said given its library of proven stepper games, it will be able to expand by up to 10 times the amount of stepper content currently available to PlayNow.com players throughout British Columbia.
In addition, Everi said it will be providing its latest successful video slot content for use on the online casino.
“We are extremely excited to continue working with BCLC to provide our high-performing game content that has proven popular with players in their land-based casinos to their growing audience of online players,” David Lucchese, EVP of sales, marketing and digital for Everi, said in a statement. “Online players in a growing number of markets clearly enjoy the experience provided by our library of games, and the expansion of our partnership with BCLC demonstrates our efforts to leverage our engaging content to further expand our digital gaming business.”
BCLC conducts and manages commercial gambling in a socially responsible manner for the benefit of British Columbians. PlayNow.com is BCLC’s secure, regulated, online and mobile channel, with a growing portfolio of lottery games, sports betting, slots, table games and bingo entertainment for players in British Columbia and Manitoba.
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