Pariplay and GAN strike deal

April 14, 2021
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Partnership bolsters Pariplay’s US footprint after deal with GAN is confirmed.

The partnership will see Pariplay’s gaming portfolio be supplied to American-based GAN, which would see Pariplay grow its presence in different states.

GAN’s plug & play aggregator platform currently operates in New Jersey, Pennsylvania and Michigan.

The company also provides around 20 real money and social US operators with online solutions, including names like Penn Interactive, Borgata, Seneca and Twin River Casino.

Pariplay made its US debut in New Jersey just two months ago when it partnered with Rush Street.

“Establishing a presence and building our brand in the US market is a priority for us this year,” said Christine Lewis, CCO at Pariplay (pictured). “The US is growing at an impressive rate with more states currently considering legalizing online gaming, and our objective is to be at the forefront of the developments.

“By partnering with GAN, a well-established supplier in the market with leading operator partners, we will get our games in front of a significant audience across numerous states, and we are excited about growing our business in the US together.”

Jeff Berman, CCO at GAN, added: “Pariplay’s extensive content portfolio provides innovative games that offer maximum entertainment and engagement that appeal to all player types. With the addition of Pariplay’s games, we will significantly boost our existing offering and provide our partners with premium titles that we are certain slot fans will love.”

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