DraftKings, Inc., on Tuesday said it has expanded its executive team by creating the chief media officer position.
The Boston-based digital sports entertainment and gaming company tapped Brian Angiolet to oversee and optimize content creation and media strategy.
Angiolet’s first day with DraftKings will be 26 April.
Most recently, Angiolet served as SVP and chief business officer at Verizon Communications, Inc.
At Verizon, Angiolet was credited with leading several high-profile, multi-billion-dollar content and advertising initiatives, including broadcasting, sports and digital entertainment deals across Verizon’s Fios and media properties, partnerships with premier sports leagues such as the NFL and NBA, and oversight of Verizon Wireless’ advertising and media portfolio.
Verizon also had him handle the company’s 5G mobile edge computing partnership program, and he helped launch deals with Amazon, Microsoft and IBM.
“Brian brings invaluable experience to this new chief media officer position and deeply understands how the virtuous circle among sports, gaming, and content has the potential to boost engagement,” Jason Robins, DraftKings’ co-founder, CEO and chairman of the board, said in a statement. “As our media presence grows with the acquisition of VSiN, among other strategic moves, Brian’s creative ideas and insightful perspectives will further propel the possibilities of DraftKings content. Our warmest welcome to Brian, and we are thrilled to have him aboard.”
Angiolet added: “The DraftKings arrow is pointing straight up, and I see massive opportunity to unleash this platform and integrate it with the world of content. To me, it is all about enhancing the experience we provide, and I look forward to working alongside the team and our partners at this important juncture for the company.”
