Sportradar to acquire Synergy Sports
Sportradar has entered into a definitive agreement to acquire Synergy Sports, an automated sports technology provider and market leader in data and video analytics for U.S. college and professional sports.
The acquisition will expand Sportradar’s 360-degree product suite, and is anticipated to close in the second quarter, subject to customary conditions and regulatory approvals.
Synergy Sports has league-wide relationships with the NBA and MLB, as well as all of NCAA Division I women’s and men’s basketball and over 90% of NCAA Division I men’s baseball. The company also provides the “FIBA Connected Stadium”, an end-to-end technology platform providing basketball teams, leagues and federations with automated video production and graphics.
Sportradar will leverage Synergy’s Automated Camera System by layering on top its own video and OTT product suite, enabling the development of deeper technology-enabled relationships with sports organizations.
Carsten Koerl, Sportradar Group CEO, said: “Sportradar is the leading data and technology provider to betting operators as well as media companies and sports leagues globally. Adding Synergy Sports to the Sportradar family will expand our product offering into U.S. college sports data and video analytics and further cements our relationships with the major sports organizations in the U.S. and around the world.
“We have huge respect for the talented, energetic and passionate management team that Nick Maywald and Mark Silver have built at Synergy Sports. Like Sportradar, their focus is always sport and the customer, and we are looking forward to working with them to expand the business and unlock exciting new commercial opportunities for our sports partners.”
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