Nevada Gaming Commission approves Caesars’ acquisition of William Hill

March 19, 2021
By

Caesars Entertainment’s acquisition of British bookmaker William Hill cleared a remaining hurdle Thursday as the Nevada Gaming Commission approved the deal.

Caesars expects to finalize the $3.7bn acquisition by April 1 pending approval from regulators in Indiana and the UK. Caesars, formerly Eldorado Resorts, previously acquired a 20% stake in William Hill US. Caesars is purchasing the remaining 80% of William Hill.

CEO Tom Reeg spoke in front of the NGC Thursday and confirmed that the company plans to sell William Hill’s international assets upon closure of the deal.

“William Hill has a significant US business which you’re quite familiar with and we’re discussing. They have a significant non-US business that’s quite profitable,” Reeg said. “But as you know Caesars is a domestically focused company so our intention post-closing is to run a process and sell the rest of the world assets.

“We’re really just buying an 80% interest that we already own,” Reeg added.

Reeg committed to increased employment through the transaction.

William Hill US operates retail locations in 13 states including Nevada, where it takes more than 46% of all sports wagers, according to Gaming Commission Member Steve Cohen. Cohen said William Hill holds 64% of all sports betting locations in Nevada.

By way of William Hill’s earlier partnership with then-Eldorado Resorts, the bookmaker operates 12 sportsbooks at Caesars properties in the state. William Hill recently took over Caesars’ online sportsbook with a new app.

State-by-State

Product Spotlight

CasinoTrac

CasinoTrac is reducing handpay downtime by nearly 90% with SlotSUITE's Self-Pay & W-2 G printing at the slot machine.
GA HUDDLE #086

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.
GA HUDDLE #085

Christian Smith - Slot machines a "beautiful intersection of psychology and mathematics"

Bluberi's Christian Smith speaks to Gaming America in an enlightening Huddle. Topics include: the 'Australification' of US gambling, the blending of psychology and mathematics, and the rising trend of three-pot fillers.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

10-11-From-the-top
From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
12-GA-MAR-10-year-v2
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
16-18-IGA-Preview
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
20-22-GA-Mar-888-Holding-article
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.