The start-up, which was founded last year, became the first non-legacy sportsbook to gain access to the American market. By the end of 2021, it will have expanded to four states and will debut in Iowa next month.
Led by a major league executive team, BettHouse is looking for investors who want to join its venture in the world’s most dynamic betting market.
They will focus investment on IP development and market access in jurisdictions where betting is legalized, or legislation is pending. This will include states in America and Canada, where the Government is looking to end restrictions on single-event sports betting.
The sportsbook and mobile app will integrate technology from Bet.Works and Simplebet’s micro-betting pricing engine, which will use machine learning to feed users different betting opportunities during live events.
BettHouse CEO Steve Berman said: “The conventional sports betting industry is leaving money on the table by requiring an unreasonable level of understanding of traditional sports betting terminology from customers. BettHouse is simple, fan-friendly, intuitive and positioned to speak to a sports fan first. By offering that instant gratification, we will appeal to everyday fans and traditional sports bettors.”
President and founder of BettHouse Nitin Jain added: “The US betting market is projected to be worth $15bn by 2025, but such projections are based on the current product landscape. BettHouse will focus on the micro-markets, which will expand revenue and handle above traditional offerings via more betting opportunities for customers.”