Arizona Department of Gaming unveils underage gambling prevention campaign

Key Points
- NGPC research shows one in six adolescents has gambled in the past year
- Further studies show young people are less likely to engage in gambling activities if they talk openly with trusted adults
The Arizona Department of Gaming (ADG) and its Division of Problem Gambling (DPG) have launched “Too Young to Bet AZ,” a campaign designed to raise awareness and help prevent underage gambling.
This is the state’s first youth-focused public awareness initiative and is in collaboration with the National Council on Problem Gambling’s (NCPG), which is raising awareness on a national level.
ADG Director Jackie Johnson said, “Youth gambling can take many forms, and it is a growing risk that families need to be aware of. This initiative helps the community understand that in Arizona, gambling is for adults 21 and older and how important it is to keep gambling products out of kids’ hands.
“We are proud to join this national effort led by the National Council for Problem Gambling and encourage organizations across Arizona to get involved and help protect young people from underage gambling.”
According to recent data, many adults, through casual sports betting, gifting lottery products and participating in online gaming, unintentionally introduce gambling to young people.
The ADG said in a statement, “Young people today encounter gambling-like activities through mobile apps, online games, advertising and social media, often without recognizing the risks. According to NCPG, more than one in six adolescents has gambled in the past year, with many reporting their first gambling experience at age ten or younger.”
However, research also shows young people who have open discussions about gambling with trusted adults are less likely to engage in underage gaming activities.
“Underage gambling is more common than many families realize,” said Elise Mikkelsen, Director of the Division of Problem Gambling. “As prevention increasingly depends on families, schools and communities working together, this campaign provides practical tools and gives adults the information they need to recognize early signs and keep gambling where it belongs, with adults. Our team is here to help and ready to support families, schools, and youth-serving organizations across the state.”
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