Product review: IGT PlayDigital – Engagement Platform

As the 2025 Global Gaming Awards Digital Product of the Year, IGT PlayDigital’s fully customizable Engagement Platform strives for an innovative take on the gaming experience.

IGT PlayDigital’s revolutionary Engagement Platform gives operators everything required to engage, retain and reward players – all through a single integration. The suite of tools and services are game-agnostic – they can be deployed across proprietary games and any aggregated content on IGT’s platform, regardless of provider or RTP. The Engagement Platform was recently recognized as the Digital Product of the Year at the 2025 Global Gaming Awards in Las Vegas.

The Engagement Platform’s Prize Engine allows partners to create custom multi-level Cash Drop or Marketing Jackpot promotions and tailor campaigns to any game, provider and RTP across all IGT and aggregated games on the supplier’s platform. Additionally, the Player Hub offers fully customizable personalized content, a hugely popular feature with operators, to create game recommendations, provide quick access to a player’s favorite titles, showcase the current top games and display gameplay video inside the widget midspan.

IGT PlayDigital’s Engagement Platform provides a unique combination of cutting-edge gamification tools and personalized features, ensuring operators can deliver captivating experiences that stand out in today’s competitive iGaming landscape. The suite of customizable tools offers six key elements which has allowed operators to transform its approach to player retention and engagement, all available via a single API.

With a focus on marrying up best-in-class content with next-level marketing tools, the Engagement Platform has been a proven driver of value for operators, as IGT PlayDigital strives to create an environment for success for its partners.

David Thompson

Editor

Good iGaming content works like a well-balanced system. When the math, structure, and testing align, players can see exactly where the value lies.

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