Interblock Amuse’d G2E 2025 — A showcase that redefined casino entertainment
The spotlight of the show belonged to Amuse, the company’s groundbreaking new category of arcade-style gaming that merges intuitive play with wagering.
Las Vegas, Nevada – Interblock, the global leader in luxury gaming products, set a new benchmark for innovation and engagement at this year’s Global Gaming Expo (G2E). Inside booth #1239, the company’s largest-ever showcase of Amuse, slots and electronic table games (ETGs) drew record attendance and industry-wide acclaim – cementing Interblock’s reputation as the driving force behind the future of casino entertainment.
Amuse: Redefining casino entertainment
The spotlight of the show belonged to Amuse, the company’s groundbreaking new category of arcade-style gaming that merges intuitive play with wagering.
Crowds filled the booth to experience Marble Run, Free Fall Roulette, Dragon Roulette and Bingo Bingo Bingo, among others, as operators praised Amuse for introducing a completely new dimension of entertainment to the casino floor. With 80% of Las Vegas Strip operators committed and momentum continuing to build across global markets, Amuse is reshaping how casinos engage and entertain players around the world.
Expanding horizons: ETGs and slots
Alongside Amuse’s success, Interblock reinforced its leadership in ETGs, spotlighting its Stadium, Smart Pit, Standalone and Universal Cabinet portfolios. Each represents a distinct approach to live, video or automated gameplay – engineered to optimize performance, enhance entertainment value and adapt seamlessly to the needs of any casino environment.
The company also debuted its new slots portfolio, powered by the acquisition of Zuum Limited, showcasing Interblock’s expanding influence across every major segment of the gaming floor.
A record-breaking show
“G2E 2025 marked a milestone moment for Interblock,” said John Connelly, Global CEO of Interblock. “The show gave us the opportunity to present our innovations on a global stage and to connect directly with the operators who inspire our progress. Their feedback drives the evolution of our products as we work to create gaming experiences that elevate the industry and redefine what’s possible on the casino floor.”
A global vision in motion
As Interblock looks ahead, enthusiasm continues to grow around Amuse’s international rollout and the company’s expanding slots and ETG portfolios. With record attendance, award-winning recognition and strong global demand, G2E 2025 stood as a defining showcase – one that truly Amuse’d the world of gaming.
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