BetMGM extends Pittsburgh Steelers partnership through 2029 season
The renewed agreement introduces new fan experiences and reinforces responsible gaming initiatives
Key Points
- The Decade of Black & Gold Sweepstakes will continue annually, offering fans 10 years of season tickets and hospitality passes
- The partnership includes expanded media integrations, VIP events, and enhanced responsible gaming messaging at home games
BetMGM has extended its multi-year partnership with the Pittsburgh Steelers, securing its position as the team’s Official Sports Betting, Online Casino and Gaming Partner through the 2029 season.
The renewed agreement expands existing activations, incorporating new digital and in-stadium experiences for fans in Pennsylvania and West Virginia.
As part of the extended deal, BetMGM will continue its Decade of Black & Gold Sweepstakes, which offers one winner 10 years of lower bowl season tickets and hospitality passes for all Steelers home games. Fans can enter through the BetMGM app by opting in weekly until January 4, 2026.
Casey Hurbis, BetMGM Chief Marketing Officer, stated: “This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation. From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans.”
BetMGM also introduced Steel City Slingo, a new Steelers-branded casino game, and launched an in-stadium promotion awarding casino bonuses to eligible players when the team scores three or more touchdowns in a game.
Ryan Huzjak, SVP of Business Operations for the Steelers, stated: “We are very excited to build upon the success of our partnership with BetMGM. Fans will notice new in-game elements and opportunities in addition to the existing Steelers-branded casino games and fan favorite Decade of Black & Gold promotion.”
Good to know: BetMGM has named Jarrod Schwarz as its first COO, elevating his role to oversee product, customer operations, technology and trading
The agreement includes hospitality and VIP events, co-branded media content, and expanded integration across Steelers Nation Radio, Gameday Radio, the Kickoff Show, locally broadcast preseason games and The Mike Tomlin Show.
It also reinforces BetMGM’s responsible gaming commitments, with videoboard messaging before every home game and continued integration of GameSense, the player education program developed by the British Columbia Lottery Corporation.
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