Fanatics and Complex create Billie Eilish x Mitchell & Ness NBA League fashion line
The partnership combines Eilish’s style with Mitchell & Ness’ sportswear.
Key Points
- Fanatics and Complex have launched the Billie Eilish x Mitchell & Ness NBA League Collection
- It combines the singer’s aesthetics with Michell & Ness sportswear
- It comes as Fanatics continues to develop its position in the sports betting market
Complex and Fanatics have announced a new collection, the Billie Eilish x Mitchell & Ness NBA League Collection.
The collection combines Eilish’s stage aesthetic with Michell & Ness sportswear, with the collection to include NBA headwear customised with Eilish patches. Some of the teams set to be featured include the Los Angeles Lakers, Chicago Bulls, New York Knicks, Toronto Raptors and Sacramento Kings, among others.
It is not the first time that Complex and Fanatics have collaborated with artists to create exclusive lines, with previous partners including the Takashi Murakami x MLB Tokyo Series and BLACKPINK ‘In Your Area’ collections.
Fanatics, while originating as a sports fashion brand, launched its first sports betting app in April 2023, debuting in four states by August of that year. Later launches included Virginia, Connecticut and Pennsylvania, with Fanatics acquiring PointsBet US in April 2024, less than a year after launch. Louisiana became Fanatics’ 22nd state launch in August 2024, and in June 2025 went global, launching Fanatics Betting and Gaming in the Philippines.
Good to know: Earlier this month, Ocean Casino Resort hosted a Fanatics Sportsbook experience, featuring Jay-Z and Michael Rubin
It has also partnered with several sporting bodies throughout the years, specifically for sports betting and iGaming content. These include the Carolina Hurricanes in January 2024, the Tonto Apache Tribe in Arizona in April 2024, the New York Racing Team in May 2025 and more.
Fanatics has since developed into a significant player in the sports betting market. In New York’s July sports betting financial results, it was the third-highest earning sportsbook, behind FanDuel and DraftKings, reporting the highest annual handle growth by a significant margin, making $137.7m, up 80.9%.
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