Atlético Mineiro and H2Bet present joint campaign to promote 2025 jerseys

Atlético Mineiro has launched a campaign alongside its main sponsor, H2Bet, to encourage sales of the club’s 2025 season jerseys.

The initiative, named “The Mass Supports Those Who Support Galo” features defender Lyanco as the main character, highlighting his connection with the supporters. 

The campaign seeks to reinforce the bond between the club, its sponsor and the fans, while promoting the purchase of official jerseys as a way of supporting both Atlético and H2Bet.

H2Bet CEO Ueltom Lima said: “We know that after a change of sponsors, it is natural for jerseys from the previous cycle to still be seen for a while. The idea was to anticipate this transition, always with respect for the past and a touch of humor. 

“We do not doubt that Atlético’s supporters will embrace even more the idea of supporting those who support the club. Lyanco’s performance was also a highlight.” 

The promotional video was directed by Pepe Mendina, H2Bet’s head of creative, and filmed at the official store inside Arena MRV. Mendina noted that the production was designed to show supporters as active participants in the campaign, with Lyanco serving as a link between the club and its fan base.

Good to know: Betano, former main sponsor of Atlético Mineiro, is currently the main sponsor of Flamengo

Mendina said: “We wanted the supporter to see themselves in the video as a fundamental part of this story. Lyanco represents this connection with the Mass very well and brought even more authenticity to the project, inviting every Atlético fan to wear the club’s jersey with pride.”

The agreement with H2Bet is described by Atlético Mineiro as the largest sponsorship deal in the club’s history. The campaign reflects the partnership’s strategy of strengthening Atlético’s presence at the national level while underscoring the role of “the Mass,” the nickname for the supporters, in the club’s achievements.

Carlos Mendez

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