Start Bet launches new campaign in Belo Horizonte

Start Bet has launched a new advertising campaign in Belo Horizonte, Minas Gerais, with activations spanning digital and Out of Home (OOH) formats.

A central piece of the campaign is a video recorded in Aglomerado da Serra, the largest favela in the state, located in the city’s south zone.

The production features local influencers. According to Start Bet’s Chief Marketing Officer, Diego Bittencourt, the campaign was designed to use accessible language to connect with the local audiences.

The operator has also rolled out an OOH strategy to strengthen its presence in the capital and surrounding metropolitan area. 

This includes static panels and digital screens at key transport and retail hubs, such as Belo Horizonte’s bus terminal, the city’s 19 metro stations and a major commercial destination.

Good to know: Earlier this year, Belo Horizonte’s mayor suggested a tax cut on betting to encourage licensed operators to expand locally

Digital displays have also been deployed on sidewalks and newsstands across the city to broaden the campaign’s visibility.

In the same state, the city of Araxá, which hosted Brazil’s first legal casino, has approved a local law authorizing the operation of casinos once Federal Regulation is enacted.

By filming in Aglomerado da Serra and leveraging widely recognised influencers, Start Bet is tapping into local identity while highlighting its regulated status.

Carlos Mendez

Writer

Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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