7K reduces logo size on Santos jersey after fans’ request

The sponsor’s decision aims to strengthen its relationship with the club and its supporters.

7K has reduced the size of its logo on Santos jerseys after a request from the fans. The updated design was unveiled on Sunday, September 21, in the derby against São Paulo at Vila Belmiro, during the 24th round of the Brazilian Championship.

The brand explained that the move was intended to show respect for both the club and its supporters, highlighting its commitment to building a positive and long-term partnership with Santos. The adjustment, albeit noticeable, is only slight.

Nickolas Tadeu Ribeiro de Campos, Founder and Chairman of the Board of Ana Gaming, the holding company that manages 7K, said: “More than displaying our brand, we want to build a positive story together with Santos. We followed the fans’ movement and responded to their request to reduce our logo on the kit. 

“This decision shows the respect we have for the club and for its greatest asset, the supporters. This does not change any terms of the partnership. On the contrary, it strengthens it even more.”

On social media, some fans have jokingly claimed the logo was downsized only for the club to accommodate an additional sponsor below.

Good to know: Santos FC signed a deal with 7K in April 2025. The agreement runs until April 2027 and is valued at BR$105m ($19.7m)

Marcelo Teixeira, President of Santos, added: “This initiative further strengthens the relationship between 7K and Santos Futebol Clube and, most importantly, with the Santos fans. It is a significant gesture, as it responds directly to a request from our supporters. We are confident that the new kit will be very well received. Above all, this action is another important step in the solid and successful partnership we are building.” 

The initiative included fan activations at Vila Belmiro, such as distributing jerseys and inviting some of them to watch the match from the company’s box.

Carlos Mendez

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