Brazilian club Santos announces record-breaking sponsorship deal with betting platform 7K
Santos’ new agreement with 7K reflects the club’s strategy to strengthen commercial partnerships through long-term deals.
Key Points
- Deal worth R$105m (US$18m)
- Fixed plus up to R$45m in bonuses
- Contract represents more than double the previous deal’s value
Brazilian football club Santos FC has announced its new main sponsorship deal with online betting platform 7K. The agreement will run until April 2027 and represents the largest sponsorship contract in the club’s history.
According to ESPN Brasil, the contract is valued at R$105m, with the possibility of earning an additional R$45m in bonuses.
7K’s will feature prominently on the kits of Santos’ professional men’s and women’s football teams, as well as its futsal squad. The previous agreement with Blaze concluded on April 13 2025.
Marcelo Teixeira, Santos FC president, expressed confidence in the new partnership: “We are certain that this will be mutually beneficial. These are two strong brands that fundamentally share entertainment as a key goal. 7K joins us at an important moment, with a philosophy of significant growth. This bet on Santos symbolizes victory for both,” Teixeira stated in an official announcement.
Good to know: This new sponsorship significantly surpasses the previous main sponsor, Blaze, which paid R$22.5m per year, with a total of R$45m over two years
7K branding was already featured on Santos’ jerseys during their recent 2-1 defeat against São Paulo on Sunday, in the 5th round of the Brasileirão, the biggest Brazilian championship.
Besides shirt branding, 7K’s presence will extend to LED screens, the central pitch area and a dedicated box at Vila Belmiro stadium.
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