BetMGM and Better Collective announce content partnership with Playmaker HQ

BetMGM is the presenting sponsor of Playmaker HQ’s ‘Roommates Show’

BetMGM and Better Collective have announced a content partnership that makes BetMGM the presenting sponsor of Playmaker HQ’s “Roommates Show” with Jalen Brunson and Josh Hart. 

Playmaker HQ, part of Better Collective’s House of Brands, is also launching “No Limit” under its casino content platform, All In, featuring former NBA player Iman Shumpert, with BetMGM as the presenting sponsor.

Casey Hurbis, CMO of BetMGM, said, “This content partnership with Playmaker HQ reflects BetMGM’s focus on talent-led media. ‘Roommates Show’ blends sports, entertainment and culture in an authentic way that connects with a wide range of sports fans. 

“Blackjack is a forever favorite of players and ‘No Limit’ brings athletes to the table with a side of storytelling. The collaboration between BetMGM and Better Collective resulted in content that showcases the multifaceted relationship between an operator and a sports media group.”

“Roommates Show” is a weekly video podcast hosted by Brunson, Hart, and their former college roommate Matt Hillman. The new season, sponsored by BetMGM, began on September 6 with a live event in Central Park. The show has over 2.5 million hours viewed, with BetMGM branding integrated throughout the season.

According to the company, “No Limit” is part of Better Collective’s focus on talent-led media and the expansion of its All In brand in casino content. Since early 2024, this strategy has generated more than one billion views and downloads across North America.

Good to know: Regarding the NFL, BetMGM has recently introduced upgrades to its mobile application to improve customers’ online betting experience ahead of the 2025–2026 regular season

Matt Schwimmer, CEO of Playmaker HQ, said, “Our shows have always thrived because they’re hosted by dynamic athletes who bring authenticity and energy to every episode. ‘No Limit’ is the next step in our evolution as we expand into casino content with the All In brand.

“It combines entertainment, personality, and unfiltered conversation in a way that truly connects with fans. We’re excited for everyone to experience it and grateful to BetMGM for being such a strong partner in making it happen.”

Carlos Mendez

Writer

Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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