Evolution G2E Preview: Setting the stage

As Evolution continues to work with brands such as Caesars and Hard Rock, how do these collaborations help establish the company’s presence across the US? 

Partnerships with leading operators are central to Evolution’s US strategy. They go far beyond distribution, they allow us to deliver bespoke experiences that connect directly with established player communities and build trust in regulated markets. 

Through collaborations, we’ve launched branded studios, exclusive live tables and custom slot content that reflect the identity of each operator. Our Dream Creator slot design tool, for example, enables operators to create their own tailored titles, bringing brand stories and themes into the gaming environment in a way that feels unique and authentic. These partnerships also give us a platform to introduce standout formats like Crazy Time and Red Door Roulette to a broader North American audience, driving player familiarity and reinforcing our commitment to longterm, sustainable growth in the US market. 

What are Evolution’s biggest aims for G2E Las Vegas 2025? As you are not exhibiting, tell us about how people can find you at the show? 

Our main aim at this year’s show is to connect with partners and industry peers, and the exhibition provides a fantastic platform to do so. These conversations are an opportunity to share our latest innovations, update partners on our product roadmap and set the stage for a pivotal final quarter as we prepare for a transformative year in the US.  

One of the most exciting highlights we’ll be discussing is the upcoming US launch of Monopoly Live, made possible through our long-standing partnership with Hasbro. This marks a major moment in bringing one of the world’s most iconic board games to online live casino for US players. We’ll also be spotlighting a lineup of US-focused slot titles that reflect local themes and player preferences, including Touchdown Cash, Big Rich Turkeys, Piggy Riches 3: Hog Heaven, Cash Lamps, Christmas Megapots, Cashvolt Supercharged, Piggy Riches 2 Megaways and Play with the Devil Megaways. 

And, of course, flagship live game shows like Crazy Time and Red Door Roulette remain central to our US strategy, demonstrating our focus on next-generation entertainment and creating momentum for the next wave of interactive content in North America. 

How can G2E act as a springboard for Evolution to continue its growth across North America for the remainder of 2025 and beyond? 

G2E is a strategic touchpoint for Evolution. It’s a place to align with operators ahead of the year’s final quarter, meet directly with decision-makers and explore emerging trends. The timing is perfect for building momentum into 2026. 

The US debut of Monopoly Live will be a major talking point, showing our ability to pair globally recognised IP with innovative live formats. We’ll also be discussing continued US-specific slot launches and deeper integration of Hasbro-branded content. In Q2, we entered Rhode Island with online slot games, further strengthening our footprint. North America maintains very good momentum, with continued expansion of our US studio network – including plans for a new studio in Grand Rapids, Michigan – and the introduction of Ezugi games in both New Jersey and Grand Rapids. 

With such variety, we can deliver tailored solutions for different player preferences and regulatory landscapes across North America. At G2E, those conversations help us identify new opportunities, strengthen partnerships and ensure our content roadmap continues to meet, and exceed, market expectations. 

Kirk Geller

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