Greentube CPO & CRO: Plans for G2E and entering new US states
Michael Bauer, Greentube CPO and CRO, tells Gaming America all about expansions in Delaware and Pennsylvania, plans for G2E and more.
Now that you are live in Delaware and Pennsylvania, how do you reflect on your opening few weeks in these two states?
We’re very pleased with the initial rollout in both. The feedback from players has been encouraging and, operationally, we’ve hit the ground running. Pennsylvania was a key strategic milestone for us in 2025 – it’s a high-potential market with a strong appetite for quality iGaming content. We’ve already launched with major operators including Caesars, Rush Street Interactive, FanDuel, BetMGM and Fanatics, which gives us a solid foundation to build on. Our focus now is on deepening those partnerships and delivering content that truly resonates with local players. Delaware is also progressing well through our collaboration with Rush Street, and we’re optimistic about the long-term growth there.
Where are you currently seeing the most growth of all the states you are live in?
Currently, the biggest growth naturally comes from the new states we went live in. But we see great spillover effects into other states as well, where New Jersey is developing very positively.
What kind of campaigns are you conducting with operators across multiple states, given what Greentube has previously discussed with Gaming America about the benefits of having scale?
We’re leveraging our scale to offer tailored, localized experiences. That includes exclusive games for specific operators in the new markets, which we then combine with promotions in existing ones. In addition to that, we have started working with influencers and streamers in the US that are promoting our content.
If there was one aspect of the US gaming landscape you would change (apart from iGaming being legal in more states!) what would it be?
Most importantly, I would change the requirement for having a local server center in each of the states. I understand the need to have local infrastructure in the US but having it in each state just overcomplicates things and makes the whole value chain more expensive. Regulators could achieve a very similar outcome with the requirement of sending daily reports to them.
If there was one aspect of US gaming you could implement in Europe or other regions around the world, what would it be?
Absolutely – the regulatory framework in the US is more robust in many respects. While it is more complex and demanding to obtain both corporate and personal licenses, that rigor creates a safer, more transparent ecosystem. In Europe, we’re seeing increasing product restrictions that can unintentionally push players toward unregulated markets. A more balanced approach – like we see in the US – could help protect players while still allowing innovation to thrive.
Finally, what are your goals for G2E – and what are you hoping the show can enable you to achieve in Q4 2025?
G2E is a key event for us and continues to grow in importance with every passing year, especially now that we have a dedicated US studio based in Las Vegas in the form of Greentube US. With more of our team on the ground, we’re presenting a distinctly US-first strategy. We’ll be showcasing new titles developed specifically with American customers in mind, and we see this as a pivotal moment to strengthen our market position heading into Q4. Our goal is to solidify existing partnerships, explore new opportunities and demonstrate our commitment to delivering premium, localized content at scale.
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