Galaxy Gaming’s new endeavor with Hasbro

Having formed a new partnership with Hasbro in July, what type of new products and themes can consumers expect from Galaxy Gaming? 

Galaxy Gaming is launching a new line of “enhanced” table games, starting with Monopoly-themed experiences. These aren’t just branded overlays – they’re deeply integrated with Monopoly’s iconic elements like properties, houses, hotels, the game pieces and Mr. Monopoly himself. It is important to understand that Monopoly isn’t just a game. It’s a cultural touchstone with nearly 90 years of global recognition. By integrating Monopoly into all-new table game concepts, Galaxy is tapping into nostalgia and brand awareness that few can match. 

We will also be unveiling the first of our all-new Yahtzee‒themed game concepts. Our roadmap also includes some really exciting Battleship concepts; however, these will be released to the market a bit later. One of the goals with each of these new table games is to attract a broader demographic, including casual players, younger adults and women – groups that traditional table games often miss. This relationship with Hasbro positions Galaxy as an innovative leader in branded table games, with the first releases debuting at G2E and hitting the market in Q1 2026. 

How is Galaxy Gaming integrating its portfolio to meet the demands of online players compared to those in retail facilities? 

Galaxy is expanding its digital offerings with online versions of popular games like EZ Baccarat. We’re also introducing multi-side bet games and linked jackpots across titles, to create more engaging and rewarding experiences for online players, aligning with the evolving expectations of the expanding iGaming audience.  

Coming up to the two-year anniversary of taking over as President and CEO, in what ways has gaming become more innovative since you joined Galaxy Gaming, and how has the supplier gone about matching this growth? 

Over the past two years, the industry has embraced greater volatility and more dynamic ways to engage players. Galaxy has matched this pace and, in many ways, we are actually setting the pace by innovating in game design, merchandising and player interaction – ensuring our offerings keep the pit fresh and competitive for our customers. 

With the growth seen in LatAm and Canada in 2025, what type of opportunities can be presented for Galaxy Gaming? 

The growth in Latin America and Canada presents exciting expansion opportunities. These markets are ripe for Galaxy’s unique table game offerings and the company is actively exploring ways to establish a stronger presence there.  

You bring experience from both operators and suppliers. How has that shaped your leadership approach at Galaxy? 

Having worked on both sides of the industry, I try to bring a balanced perspective that informs most of our strategic product decisions. This dual experience helps me understand the needs of our customer – the casino operator – and the end user/patron. At the end of the day, we make games that operators want because patrons enjoy playing them. Every day, I call upon my experiences walking casino floors and talking to patrons or meeting with operators to learn about their requirements. Hopefully, my diverse experience results in a more holistic, collaborative and effective leadership style. 

Galaxy has a significant presence in side bets and proprietary table games. How are you leveraging technology to enhance these offerings? 

Galaxy is pushing the envelope with its GOS Sapphire platform, which features dynamic progressives, advanced sensors, visually striking designs and the most customizable display graphics in the industry. Looking ahead, we are exploring wide-area progressives (WAP), a broad range of Hasbro game integrations and potentially omnichannel experiences that bridge land-based and online play.  

Kirk Geller

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