The role of partnerships in LatAm

LatAm is growing rapidly. How do you stand out in a region like this? 

The Latin American market is incredibly dynamic and full of potential. To truly stand out, we focus on providing a superior player experience through a combination of technology and innovation. Our games are built on unique features like our popular Hold the Jackpot, Cash Infinity and Chance Level. These features are designed to be more than just gimmicks as they are carefully crafted to offer long-term engagement and boost player retention.  

We also ensure full mobile optimisation and utilise the Ultra Lite Mode, as the majority of players in the region access our games on their phones. 

How important is it for Wazdan to create games inspired by local culture? 

Localization is absolutely crucial. While our games have a global appeal, incorporating authentic cultural references is key to building a strong connection with players. For example, our Mighty Wild series, featuring the panther and jaguar, has resonated strongly in the region because of its relevance to local wildlife and themes. Our roadmap also includes a title rooted in Brazilian culture. While I can’t disclose more at this stage, it’s set to deliver another rewarding experience. By blending our innovative mechanics with elements that feel familiar and authentic, we can differentiate ourselves from the competition and create a more meaningful experience for players. 

What makes a good partner in LatAm? 

Our approach to partnerships is built on trust and a long-term vision. We do not simply supply a library of games but rather see ourselves as true collaborators. We support our partners with promotional tools, network promotions and in-depth data analysis to help them optimize performance and grow their business. A good partner shares our commitment to a win-win collaboration. They benefit from our retention-boosting titles and we, in turn, grow alongside them. 

What role does Latin America play in Wazdan’s global strategy? 

Latin America is a strategic pillar of our global expansion, alongside Europe and the US. The region’s enormous potential and the rapid growth of regulated markets make it a key priority. We are already live in several key countries such as Brazil, Argentina, Colombia and Peru, but have ambitious plans for further entries. The market’s potential for growth and the receptive player base make it an incredibly exciting and essential part of our future. 

What has been your biggest learning experience in the LatAm region? 

Our biggest realization has been the immense importance of a mobile-first strategy. The vast majority of players in LatAm use their phones for their slot sessions, so a seamless and engaging mobile experience is not just a preference but a necessity. We have also learned that players in the region crave excitement and personalised experiences. Lastly, building brand trust and forging strong local partnerships are non-negotiable. Players are more likely to engage with operators who are recognized and trusted in their own market, which is why we invest so heavily in these relationships. 

What is next on Wazdan’s LatAm agenda? 

We have a clear roadmap for the region. Our immediate focus is on expanding our portfolio of certified games to offer an even wider selection of titles. We are also working on entering new regulated markets to broaden our footprint. Finally, we will continue to build even stronger relationships with our operator partners and participate in key industry events across the region, to stay connected with the local market and its evolving needs. 

Beth Turner

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