Which iGaming offerings generate interest amongst LatAm players?

You recently launched your TapCards series of games. How did you identify this type of gameplay as one players would enjoy?

We spotted a growing appetite for quick, engaging and easy-to-understand gameplay, especially among mobile-first audiences in LatAm. TapCards combines Tap & Reveal instant gratification with strategic elements, which is easy to play and appeals to players looking for fast-yet-rewarding experiences. The success of casual and social games in the region has signalled that TapCards’ card-based format would resonate well, offering something fresh and accessible beyond traditional slots.

You have a Who Wants to Be a Millionaire-branded TapCards game. How does integrating known IPs help push new games?

Leveraging an iconic brand like Who Wants to Be a Millionaire instantly builds player trust and excitement. Familiarity with the IP lowers the barrier to entry, making players more willing to try the new TapCards mechanic.

Its four iconic titles, Bonanza TapCards, Millionaire TapCards, Extra Chilli TapCards and Big Bucks Deluxe TapCards, make it a fast-paced, fun, turbo-charged tap and reveal game. Prepare to be blown sky-high with TapCards, an all-guns-blazing, jackpot-smashing, edge-of-your-seat thrill ride with win potential soaring up to an astronomical 25,000x your stake with TapCards series.

Branded titles provide a sense of comfort, familiarity and a storytelling framework that enhances engagement, which is crucial in markets like LatAm where players appreciate culturally relevant and recognizable content specially loved by audiences in the US and Europe.

When it comes to players in LatAm, what sort of games do they enjoy?

LatAm players tend to enjoy games with vibrant visuals and social competitive elements. That’s why low-stake games like Fizzy Pennyslots did so well, because players can bet as little as a penny but the dynamic vibrant visuals, where big wins keep fizzing out of the bottles. This makes it a lot of fun with mouth-watering Multipliers of up to x200 in base game and the studio’s innovative Win Exchange that balances luck with skill, making it an exhilarating experience. And it performed well.

This will allow us to engage players across the region with content that meets their preferences and then, as the market evolves and player tastes mature, we can start to introduce our more complex titles that top the charts in more established markets. There’s a strong preference for games that deliver big win potential combined with low bet amounts and engaging narratives that inspire the local culture.

How can your products be tailored for the needs of LatAm players?

The LatAm region offers a vast market with a sizable population and significant demand for online casino and slot experiences. Localization is key, from language and cultural references to payment methods that suit the regional ecosystem.

We design games with flexible betting ranges to cater to both casual players and high rollers, ensuring accessibility across socio economic segments as well as versatile mobile gaming preference which is quite big in LatAm as well as US. Incorporating social features and mobile optimisation addresses the connectivity and community-driven nature of LatAm gaming audiences.

Brazil, obviously, has been a big talking point in terms of emerging LatAm markets. But are there any other markets Big Time Gaming is keeping an eye on?

Absolutely. While Brazil remains a priority due to its sheer size and growth potential, we’re also closely monitoring our launch in Mexico, Colombia and Argentina. These markets have shown strong regulatory progress and increasing player engagement, as well as a stream of influencers making waves loving the BTG titles like Bonanza, Big Bucks Deluxe, Big Bad Bison and Spicy Meatballs topping the charts in terms of numbers. LatAm is ripe for innovative game launches. These markets are emerging where we see opportunities for players to adapt our portfolio to local tastes.

More generally, what does Big Time Gaming hope to have achieved in LatAm by this time next year?

We aim to have established Big Time Gaming as a go-to supplier known for innovation and tailored experiences in LatAm, with strong partnerships across key regulated markets. We want to lead with games that resonate locally while driving player engagement through fresh mechanics like TapCards.

Ultimately, we hope to contribute significantly to the region’s evolving gaming culture by offering exciting, accessible content that respects and celebrates LatAm diversity.

Beth Turner

Visit Profile

Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.