Pinnacle Ontario, EveryMatrix celebrate CasinoEngine North American debut
EveryMatrix will continue integrating its engagement tools through more than one phase.
Key Points
- EveryMatrix considers this a milestone move in its Canadian and North American growth strategy
- BonusEngine will be integrated during the second launch phase
EveryMatrix and tier-1 operator Pinnacle have expanded their partnership by bringing the CasinoEngine platform to the Canadian province of Ontario.
This expansion marks the duo’s collaborative debut in North America.
EveryMatrix CEO, Casino Stian Enger Petersen said, “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content and engagement tools that are proven to drive success.”
With the collaboration, EveryMatrix plans to bring other engagement tools to the North American market, including BonusEngine, a cross-vertical bonusing tool. Pinnacle and EveryMatrix will integrate this technology in multiple phases, with BonusEngine rolling out in the second phase of the process.
To date, EveryMatrix has more than 300 customers around the world. The company has licenses in several North American markets, including Pennsylvania, Connecticut, New Jersey, Michigan, West Virginia and Ontario.
In other company news, EveryMatrix and Optimove recently announced a new integration that allows shared operators to examine player behavior and active real-time marketing campaigns based on that data.
The new integration is now live, giving operators the ability to utilize Optimove’s real-time features and deliver players experiences that are “contextually relevant.”
EveryMatrix brings online gaming software, solutions, services and content for casino, sports betting, payments, and affiliate management to worldwide operators, along with newer brands.
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