CasinoCanada joins forces with six gaming brands
The partnerships began on July 1.
Key Points
- The company wants to bring new users and increase traffic through these partnerships
- Another company goal is mutual brand recognition
CasinoCanada has establsihed new partnerships with six brands, effective July 1. These partners include Magius, MadCasino, CrownGreen, Irwin, CasinoLab and Dreamplay.
Through these agreements, readers will have access to additional industry-related content and comprehensive insights into the operator’s offerings, including promotional deals, games and site features.
CasinoCanada’s goal is to increase traffic to the site, amplify its online search visibility and bring new users to its domain.
“This exposure will showcase each brand’s value proposition, thereby fostering a strong partner prresence within the Canadian iGaming market,” the company said in a statement.
Company PR Manager Sandra Gantimurova also commented, “We are delighted to collaborate with our new partners to deliver the best of their offerings to Canadian gaming enthusiasts. Our goals are aligned to work towards developing mutual brand recognition.”
In other national news, the Alcohol and Gaming Commission of Ontario (AGCO) recently conducted a review into MIXI Australia Pty Ltd’s suitability and has found “no concerns with the proposed acquisition by MIXI of the shares in PointsBet Holdings Limited.”
The review followed a request for “mutual due diligence” to determine if the acquisition would be possible. Both Betr and MIXI had expressed interest in the acquisition, which led to the regulatory review.
The deal has already been approved by the Northern Territory Racing and Wagering Commission, which provided its authorization in March for MIXI to acquire PointsBet.
In addition to the AGCO’s findings, iGaming Ontario has sent PointsBet written confirmation “in relation to MIXI’s proposed acquisition of shares in PointsBet.”
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