Brazil: LuckBet announces Vitor Paulin as new CMO
The Brazilian operator announces its marketing leadership as the sector adapts to new national rules.
Key Points
- Vitor Paulin named Chief Marketing Officer at Luckbet, bringing experience from Accenture, Serasa and Aposta Ganha
- He will oversee digital strategy, CRM and brand positioning
Luckbet has officially named Vitor Paulin as its new Chief Marketing Officer, tasking him with overseeing the company’s marketing and brand positioning strategy during an ongoing phase of regulation for Brazil’s betting sector.
Paulin has held senior roles at important agencies and firms including Accenture, Ogilvy, Serasa Experian and Grupo Aposta Ganha. His background includes work in branding, CRM, marketing performance and digital products.
The company stated that Paulin will help structure its marketing operations around data-driven decision making, besides taking care of user experience improvements and alignment with regulatory expectations.
Commenting on the appointment, Luckbet’s CEO Ivan Dutra said “the company is entering a new phase and expects Paulin’s experience to support its operational goals.”
The company said it complies with Brazil’s 2025 betting regulations and continues to promote responsible gambling through tools such as self-exclusion, reality checks and access to support services including Gambling Therapy and GambleAware.
Good to know: Brazil’s regulatory framework for betting and gaming remains a work in progress with several steps ahead according to specialists
Founded in 2021, Luckbet operates solely in the Brazilian betting market and is headquartered in Cuiabá, a state in the central area of the country.
It has also supported various sponsorships in sport such as the UFC’s LFA 209 and the Brazilian Footvolley Circuit, besides having big national entertainment personalities among its ambassadors.
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