February 9, 2021 Sports Betting, Partnerships

Kindred Group expands to California and Arizona

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Kindred Group has expanded further into the US market after partnering with the Quechan Tribe of the Fort Yuma Indian Reservation, gaining access to California and Arizona.

The agreement - through Kindred’s flagship brand Unibet - spans over a ten-year period, with the option of extending, and includes online gaming and online and retail sports betting.

Kindred has already launched in Indiana, New Jersey and Pennsylvania, with signed agreements for an additional seven states.

“The Quechan Indian Tribe of Arizona and California is excited to be partnered with the Kindred Group, a world leading online sports book and gambling company, which will bring an exciting new form of gambling to the public and revenue for our tribal members,” said Fort Yuma Quechan Indian Tribe president Jordan Joaquin.

The launch in both states is conditioned by local legislation, with Arizona expected to regulate first, with Kindred hopeful that the legislature will approve the initiative this year.

“Going west is truly exciting and the partnership with the Quechan Tribe of the Fort Yuma Indian Reservation will grant Kindred access to two key states in the US market,” said Kindred Group SVP US Manuel Stan.

“California is likely to become one of the largest markets in the world, with yearly revenues expected to pass $2bn, while Arizona is expected to reach $200m yearly sports betting revenues at maturity. Securing early access to these two key states puts us in a great position to prepare a successful launch together with a great partner with a strong local presence.”

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