DraftKings, UFC partner for new responsible gaming campaign
The campaign features Jon Anik delivering a ‘clear and compelling message’ about responsible play, highlighting key tools available through the operator’s Responsible Gaming Center.
Key Points
- The relationship between UFC and DraftKings originally dates back to 2021, when the operator was named as the company’s first-ever official sportsbook and DFS partner in the US and Canada
- The new advertisements will premiere on June 6 during the ceremonial weigh-in for UFC 316, followed by two 30-second in-arena spots on June 7
DraftKings sportsbook has partnered with Ultimate Fighting Championship (UFC) for a new responsible gaming advertisement campaign, featuring a 15-second and 30-second spot set to premiere on June 6 during the ceremonial weigh-in for UFC 316.
UFC commentator Jon Anik delivers a “clear and compelling” message about responsible play for the two advertisements, highlighting key tools available through DraftKings’ Responsible Gaming Center, including My Stat Sheet.
“Responsible gaming is a core part of who we are at DraftKings, and we’re always looking for impactful ways to expand awareness and education,” DraftKings Chief Responsible Gaming Officer Lori Kalani said.
“UFC provides a tremendous platform to amplify that message to a broad and passionate audience. We’re proud to collaborate on this campaign to reinforce that responsible gaming is for everyone.”
Good to know: DraftKings and Fox Sports collaborated to offer customers a first-of-its-kind trifecta pick offering for the Indy 500 race held on May 25 from the Indianapolis Motor Speedway
Two 30-second spots will air during the UFC 316 pay-per-view, as well as a 15-second version which will premiere on UFC 318’s broadcast on July 19. The campaign is also expected to receive additional placements across UFC and DraftKings social media platforms.
The relationship between UFC and DraftKings originally dates back to 2021, when the operator was named as the company’s first-ever official sportsbook and daily fantasy sports (DFS) partner in the US and Canada.
DraftKings has already launched a multi-million dollar responsible gaming campaign during 2025 with branding support from the NFL, NBA and PGA Tour, working with talent ambassadors such as LeBron James, Matt Leinart and Paul Bissonnette.
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