NASCAR Hall of Famer Dale Earnhardt joins HRI as brand ambassador
The company plans to release a new free-to-play slot game this spring.
Key Points
- Fans can engage with the driver on Hard Rock Bet this racing season
- The partnership seeks to celebrate the spirit of car racing
Hard Rock International has recruited NASCAR Hall of Famer Dale Earnhardt Jr. as its latest brand ambassador. The company will add Earnhardt Jr. to its roster of legendary athlete partners.
Through this collaboration, NASCAR fans will have access to limited time offers during the 2025 season. Fans will be able to engage with the driver through Hard Rock Bet and follow his bets.
Keith Sheldon, President of Entertainment and Brand at Hard Rock International and Seminole Gaming said, “As a leader consistently delivering entertaining experiences across live music, gaming and sports to guests, Hard Rock is honored to have Dale Earnhardt Jr. as part of our team.
“Together we will celebrate the spirit of car racing at our properties across the globe through exciting new menu items, apparel and more.”
Earnhardt Jr. said he is excited to team up with Hard Rock International.
Her further commented, “Hard Rock is such a historic and iconic brand,” said Earnhardt Jr. “I have always been a huge fan of music, so the vibes and attention to detail that Hard Rock puts into its locations is incredible to me.
“They have something for everyone – music, food, drinks, casino games and sports betting. I’m excited to partner with them and the opportunities we have to do some really fun things together.”
As part of the partnership, Hard Rock Games will release its free-to-play Full Throttle with Dale Earnhardt Jr. slot game later this spring. Following the launch, players can access this game on the Hard Rock Neverland Casino and Jackpot Planet apps.
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