Gila River Resorts & Casinos forms new collaboration with Peak Strategic Partnerships
Through the first-of-its-kind strategic alignment, Peak Strategic Partnerships will identify and broker sponsorship opportunities for Gila River Resorts & Casinos.
Key Points
- To begin the collaboration, Gila River Resorts & Casinos has agreed to a landmark partnership with Carnival Corporation’s global portfolio of cruise lines
- Peak Strategic Partnerships will hope to leverage its network and experience in strategic partnerships to acquire new sponsorship opportunities for Gila River Resorts & Casinos
Gila River Resorts & Casinos has agreed to a new collaboration with Peak Strategic Partnerships, marking a first-of-it-kind strategic alignment for the Tribal gaming industry.
Through this collaboration, Peak Strategic Partnerships will identify and broker sponsorship opportunities for Gila River Resorts & Casinos, hoping to enhance the brand’s presence and growth across multiple industries.
“We are thrilled to partner with Peak Strategic Partnerships to push the boundaries of sponsorship and brand collaborations in the tribal gaming industry,” Gila River Resorts & Casinos President and CMO Dominic Orozco said.
“This partnership allows us to tap into valuable markets and deliver unique experiences for our guests while strengthening our position as a leader in the industry.”
As the first example of how the collaboration will function, Gila River Resorts & Casinos recently secured a landmark partnership with Carnival Corporation’s global portfolio of cruise lines, set to introduce exclusive offers and brand placements within the casino environment.
Good to know: Gila River Resorts & Casinos announced that Aristocrat Gaming’s Phoenix Link series debuted in the state of Arizona at four properties under the Gila River brand on November 25, 2024
“This partnership marks a significant milestone, not only for Gila River Resorts & Casinos but for the Tribal gaming industry as a whole,” Peak Strategic Partnerships COO Sean Boyd said.
“By utilizing a 24/7/365 casino environment to align with world-class brands, Peak is setting a new standard for innovative marketing and guest engagement. Brands are excited at the potential of unlocking Out-of-Home and Sponsorship budgets to align themselves with premier tribal operators such as Gila River Resorts & Casinos.”
Gila River Resorts & Casinos stated additional sponsorships and partnerships are expected to be announced in the coming months.
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