Preston Spire launches campaign for Minnesota Alliance on Problem Gambling
New campaign highlights problem gambling during Problem Gambling Awareness Month.
Key Points
- Preston Spire’s campaign, created for the Minnesota Alliance on Problem Gambling, uses an elephant metaphor to raise awareness of problem gambling
- The public service announcement addresses gambling addiction within families during Problem Gambling Awareness Month in March
A new public service campaign for the Minnesota Alliance on Problem Gambling (MNAPG), created by Preston Spire, aims to raise awareness about problem gambling.
Released during Problem Gambling Awareness Month in March, the campaign features an elephant metaphor, with visuals of a family room being destroyed by the animal to symbolize the impact of gambling addiction on families.
The new campaign follows the previous PSA from Preston Spire, “Just As Real,” and seeks to raise awareness in the face of increasing gambling activity, particularly surrounding the NCAA’s March Madness tournament and the Minnesota Legislature again proposing to legalize sports betting.
There are resources available for those seeking help with gambling addiction, including support services through the Minnesota Helpline.
Good to know: The campaign shows a family room in disarray, accompanied by a voiceover urging viewers to address gambling addiction
Brett Essman, Creative Director at Preston Spire, stated, “An African Elephant weighs 13,000 pounds. But it’s still lighter than the burden of a gambling addiction on Minnesota families.”
Susan Sheridan Tucker, Executive Director at MNAPG, added, “Problem gambling is a serious issue that requires serious discussions among families and loved ones, but unfortunately, it’s far too often left ignored, and as a result, ultimately tears families apart.
“Our hope is this message educates and encourages Minnesotans to start the conversation and seek out resources to address a loved one’s gambling problem so they can find the treatment they need.”
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