Underdog partners with Juice Media for expanded brand reach
The collaboration will also aim to enhance Underdog’s media strategy and maximize its return on investment by utilizing Juice Media’s experience in data-driven audience acquisition.
Key Points
- The advertising and media platform will work to accelerate Underdog’s brand growth and customer acquisition through targeted media campaigns
- Underdog recently discontinued operations in New York, paying a $17.5m fine to the NYSGC in order to do so
Underdog Fantasy has formed a new partnership with Juice Media in the hopes of accelerating the operator’s brand growth and customer acquisition through targeted media campaigns and performance optimization.
“Expanding our reach and engaging new audiences is critical to our continued success, and Juice Media’s strategic approach will help us do just that,” Underdog CMO Liz Marro said.
“We’re excited to work together to amplify our reach and introduce more sports fans to Underdog.”
Underdog also stated the collaboration will work to enhance its media strategy and return on investment through utilizing Juice Media’s experience in data-driven audience targeting.
“Reaching the right audience at the right time is what turns strong brands into category leaders,” Juice Media President Mark Zamuner said.
“Underdog Fantasy has built an incredible brand, creating fresh, engaging experiences for fans and setting a new standard in sports gaming. This partnership is about accelerating their momentum with strategic, high-performance media investments that drive measurable growth.”
Good to know: Underdog Fantasy re-signed Ma$e and Cam’ron on February 19, the hosts of talk show It Is What It Is with co-host Treasure Wilson, following “multiple successful seasons together” as partners
On March 14, Underdog discontinued its daily fantasy sports (DFS) operations in New York, stating the New York State Gaming Commission (NYSGC) has “frozen” temporary DFS licenses that were issued during 2015.
The operator paid a $17.5m fine to cease business within the Empire State, but could resume operations if granted eligibility for a permanent DFS license.
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