Responsible Gambling Council survey finds 48% of Super Bowl LIX viewers in Ontario will wager on the game
8% plan on wagering more than CA$500.
Key Points
- The survey gives detailed insights into betting intentions for the game
- The RGC has urged those wagering to have a plan
The Responsible Gambling Council (RGC) has conducted a survey looking into the betting intentions of those in Ontario when it comes to Super Bowl LIX this weekend.
The survey was online, involving 1,147 Ontario residents aged 18+ between November 22 and December 6, 2024.
The headline findings were that 63% of participants plan to watch the game and that 48% of those viewers will be placing a wager on the game itself.
While more than half of those placing a wager will bet CA$100 (US$69.86) or less, 19% will bet between CA$101 and CA$500, and 8% plan on wagering more than CA$500.
The main reason cited for wagering on the Super Bowl was to win money, shortly followed by adding excitement to the game, while it was found that 15% of respondents are planning on making their bets using several sportsbook websites.
Good to know: The RGC partnered with the NFL last month to set up a training program for university and college student-athletes related to making informed decisions when it comes to gambling
35% of those surveyed have said they have placed a bet after seeing a gambling advertisement online or on TV and 67% believe their sports knowledge gives them an edge when predicting outcomes.
With this, the RGC has provided a number of tips for conducting sports betting safely, including setting betting limits, only gambling with money that a person can afford to lose, never chasing losses, etc.
RGC CEO Sarah McCarthy said, “Gambling is random but your plan shouldn’t be.
“Perceived knowledge of the game, persuasive advertising and substance use can all influence how we gamble.
“A smart plan includes being mindful of the illusion of control and remembering that even with sports expertise, understanding the game, players or stats won’t boost your chances of predicting a random outcome.”
This news from the Canadian province comes as the American Gaming Association (AGA) has today estimated that a record amount of $1.39bn will be legally wagered on the Super Bowl by Americans.
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