Key points:
- Total wagers expected to be record amount
- New methodology takes into account legal wagers only in US legal jurisdictions
The American Gaming Association (AGA) has estimated that $1.39bn will be wagered on the Super Bowl this Sunday, between the Philadelphia Eagles and Kansas City Chiefs.
The gambling industry association’s methodology this year is slightly different from previous years in calculating this estimation and underlines why the figure is down from last year’s estimate of $23.1bn.
Whereas in previous years a public survey was the means of creating this figure, which included bets made on unregulated or illegal platforms, as well as casual bets, this year’s estimate for the final game of the NFL season includes only legal wagers in US legal jurisdictions based on historical revenue data and other trends.
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AGA President and CEO Bill Miller said, “No single event unites sports fans like the Super Bowl, and that excitement extends to sports betting, with this year’s record legal handle reflecting its widespread appeal.
“This figure underscores the positive impact of the legal market—from protecting consumers to generating tax revenue that benefits communities across the country—while enhancing the game experience for all.”
The AGA believes this figure of $1.39bn in legal wagers will be a record amount and this idea is backed by data from GeoComply, which states that across its customers it recorded a 20.2% rise in active sports betting accounts during the 2024/25 NFL season.
