Monkey Tilt and Complex partner for $1m Super Bowl LIX prize
The two will collaborate to host events such as a live sneaker show podcast as well as a vault challenge that includes the $1m grand prize.
Key Points
- Monkey Tilt Founder and CEO Sam Kiki stated that the exclusive activation will help garner attention for the company’s soon-to-be launched product in the US
- The event will take place prior to Super Bowl LIX, which is set to kickoff on February 9 from New Orleans, Louisiana
Monkey Tilt and Complex have formed a new partnership that will see an exclusive launch event be held from New Orleans, Louisiana prior to Super Bowl LIX which is set to take place on February 9.
Attendees will have the chance to earn a grand prize of $1m from the duo’s vault challenge, where guests will attempt to crack the vault for the opportunity to win multiple prizes. Monkey Tilt will also be debuting the Tilt Truck, built in collaboration with West Coast Customs, that allows guests to play Monkey Tilt-created games at the exclusive event.
“This exclusive activation offers attendees a chance to experience the innovation, rewards and culture-defining excitement that Monkey Tilt always brings to the table,” Monkey Tilt Founder and CEO Sam Kiki said.
“Our partnership with Complex sets the stage for a new era of entertainment and connection.”
The exclusive launch will be hosted at the Family Style Food Festival NOLA Experience at StudioBE.
Good to know: Caesars sportsbook unveiled its largest-ever prop betting menu for users ahead of Super Bowl LIX on January 30, including opening coin toss predictions and player performance props
“Complex has always been at the forefront of culture, constantly finding new and innovative ways to connect with our audience. Partnering with Monkey Tilt, a true pioneer in online gaming, allows us to push boundaries and deliver a groundbreaking experience during one of the biggest weekends in sports,” Complex Global Head of Brand Partnerships Kirsten Atkinson said.
“By giving fans the chance to win a life-changing $1 million prize, we’re not just creating unforgettable moments—we’re giving back to our community in a meaningful way. This is what it means to lead the cutting edge of partnerships, blending culture, sports and entertainment seamlessly.”
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