Resorts World Las Vegas unveils new phase of Rule the World campaign
The marketing campaign was filmed by director Kenneth Cappello, attempting to highlight the property’s growth in the hospitality industry.
Key Points
- The Rule the World campaign debuted in 2023 in order to redefine the Resorts World Las Vegas brand and generate widespread recognition
- In partnership with creative agency B&P, the campaign leverages digital marketing, billboards, print and social media to deliver its message
Resorts World Las Vegas has announced the most recent phase of its Rule the World campaign in partnership with creative agency B&P, leveraging digital marketing, billboards, print and social media.
The new marketing campaign was filmed by director Kenneth Cappello, attempting to highlight the property’s growth within the hospitality industry.
“This campaign means a little more to me than the others—it truly represents how far we’ve come, both as a brand and as a Vegas destination,” Resorts World Las Vegas CMO Ronn Nicolli said.
“As we grow, it’s essential that we recognize our transformation in the way we engage with our guests. This campaign encapsulates our journey since opening three years ago, highlighting the feeling you get when you’re on our property and the approachability we’re now known for. We’re not just a place to stay—we’re a purpose that invites discovery and offers one-of-a-kind experiences.”
Rule the World debuted in 2023 in order to redefine the Resorts World Las Vegas brand and generate widespread recognition, with the marketing initiative having also been filmed by Cappello last year.
Good to know: Resorts World New York City kicked off its 13 Days of Resorts World initiative on December 17 in celebration of its 13th anniversary in the city
“It’s exciting to be in this campaign and to see Resorts World always breaking boundaries with everything they do,” UFC competitor Sean O’Malley said.
“This place is my home on the Strip and it’s been great to be part of this next evolution.”
The launch of the second chapter of its Rule the World campaign was said to further Resorts World Las Vegas’ reputation in storytelling, guest engagement and industry innovation.
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