New York State regulator launches new lottery ad campaign
The TV and radio spots discuss how lottery funds benefit local schools.
The New York State Gaming Commission has kicked off a TV and radio ad campaign called “A Chance to Dream.”
Through its partnership with creative agency McCann New York, the commission has launched two TV spots and two radio spots that range from 15 to 30 seconds. The commercials are available in both Spanish and English.
The ad’s premise is a reminder to New Yorkers that each dollar they spend on state lottery games goes to benefit the Empire State’s public schools.
Commission Chairman Brian O’Dwyer took a moment to further explain the campaign.
He commented, “Every time you play the New York Lottery, our public schools win. The Lottery has generated more than $86bn for New York’s public schools since 1967, benefiting countless students who have walked their halls.
“This campaign reminds New Yorkers that Lottery revenue has helped generations of New Yorkers make their dreams come true through a strong education.”
During the past fiscal year, the New York Lottery contributed $3.8bn in aid to education programs, which was distributed to more than 700 school districts statewide.
Online sports betting in New York went live two years ago. The state’s sports betting handle during May ranked among the highest results to date since the Empire State opened the market for mobile sports wagering.
November remains the top month since the market’s opening, according to the New York State Gaming Commission’s report.
To date, more than 35 states have embraced regulated sports betting since the US Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992 (PASPA) in May 2018, also known as the Bradley Act.
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