FanDuel expands upon Operation Hope partnership
The announcement comes one year after the launch of mobile sports betting in the state of Kentucky.
FanDuel has announced that the operator will be making a second $1m donation to Operation Hope, a non-profit dedicated to financial literacy, promoting financial empowerment and expanding access to free financial counseling for residents of Kentucky.
Now, through the expanded partnership, Operation Hope will implement its Hope Inside program and provide Kentucky residents access to financial wellbeing coaches. The coaches will offer virtual and in-person financial health sessions across the state at no cost.
“FanDuel believes in the importance of financial literacy education and how expanding access can promote and empower responsible gaming,” FanDuel VP of Responsible Gaming and Community Impact Alison Kutler said.
“By extending the impact of our Operation Hope partnership to Kentucky, we are able to help fund access to financial counseling across the state and reinforce our commitment to giving back to the communities in which we operate.”
The announcement comes one year after the launch of mobile sports betting in the state and reinforces FanDuel’s commitment to responsible gaming practices by “improving access to personal financial literacy education.”
“At Operation Hope, we’re proud to partner with FanDuel to help educate individuals about responsible gaming, budgeting and savings,” Operation Hope VP of Partner Success John Battista said.
“FanDuel has been a committed partner supporting our efforts to empower families and communities across the US with the tools they need to thrive in today’s economy.”
In January of this year, FanDuel began its partnership with Operation Hope by donating $1m and expanding access to the Hope Inside program in Massachusetts, with the Kentucky expansion representing the next phase of the partnership.
FanDuel and Operation Hope will now release content across digital OOH, radio and paid social media to promote the program in Kentucky.
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