BetMGM signs multi-year deal with Gannett
The operator will serve as the online sportsbook and casino partner for the USA Today Network.
BetMGM has signed a multi-year deal with Gannett to serve as USA Today Sports’ online sportsbook and casino partner.
Under the terms of the deal, BetMGM will incorporate its sports betting odds into stories for the publication.
Gannett Chairman and CEO Michael Reed commented, “We are thrilled to announce a re-imagined partnership with BetMGM, a trusted operator in the sports betting landscape. As a best-in-class partner, our goal is to deliver their trusted sports betting information to our audience of more than 44 million sports fans – especially now that football season has kicked off.
“We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement. We anticipate this collaboration will immediately lead to an increase in the overall monetization of our content platform.”
BetMGM CEO Adam Greenblatt said the operator is eager to team up with Gannett and offer sports access to additional sports betting content.
He said in closing, “BetMGM is proud to partner with Gannett and the USA TODAY Network. Their unrivaled reach at a local and national level enables us to connect with a massive audience.
“By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favorite teams and games. We look forward to a successful partnership that fuels the excitement of sports betting throughout football season and beyond.”
MGM Resorts International and BetMGM recently partnered with the American Gaming Association (AGA) to boost responsible gaming awareness in preparation for September’s Responsible Gaming Education Month.
This is not the first time these organizations have worked together to encourage safe and responsible gambling. This year’s continued partnership will focus on “increased exposure” for Gamesense, a responsible gaming program developed in 2017 by the British Columbia Lottery Corporation (BCLC).
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
